The Kansas City, Missouri Community Development Entity (KMCO CDE) is a non-profit that helps people, businesses and organisations realise their dreams through creative funding solutions. Their 2013 Annual Report does a good job of highlighting the company’s strengths and what they hope to improve about their business.
It is clear the company wants to emphasise their creativity; the yellow doodles present throughout the report showing off the company’s commitment to creating brighter futures through creative funding solutions in the communities in Kansas.
Their impact is presented concisely, with the report detailing what KMCO CDE has achieved, project by project. Sections titled ‘This is __’ make the report easy to navigate, while also tying in with the overall theme, which relies on the imagination of its readers.
The yellow and black colour scheme, too, is a draw for its potential readers. The yellow is interesting in its simplicity and adds a pop of colour. The report seems like it’s aimed not only at the company’s existing shareholders, but at casual readers and prospective shareholders as well: here, the photographs and illustrations serve to increase the impact of the company.
The financial information presented is easy to make sense of, and keeps with the overall colour scheme of the report. The photographs are handled well, with a compilation of photographs of people making an impact in the community. This showcases the aim of the company to attract shareholders and supporters with similar aims to itself.
